Your Business success or failure has a little to do with how good your knowledge about the various investment class and products is. It's your condition of the mind which can make your AUM or break your AUM. If you think you are not reaching your full potential in business, it is because you are not aware about your Current Mental AUM Blueprint (Your thoughts, feeling and action around the MF distribution business). More than knowledge, it is your Mental AUM Blueprint which decides your business success, meritocracy and failure.
Apart from knowledge and skills you need to have the focused mind set towards business which never gets affected by the external factors like regulatory changes, rejection by clients, uncertainty into the market etc. When you have some internal barriers or limiting beliefs about yourself or about the prospects of Mutual Fund distribution business, you won't be able to utilize your full potential to create a Big AUM.
IFAs, Financial Planners