How to conclude the IAP for better conversion

Concluding is to your IAP what dessert is to your meal after dinner. If the ending is not proper, then your audience will feel that something is missing. Proper closing helps you make your speech memorable. Here are a few tips to conclude your speech effectively:

Avoid Emergency Brakes

Hitting the emergency brake while your car is running at speed increases the chance of an accident. I have seen many good speeches get concluded badly. Never conclude your presentation with emergency brakes. For example, “I think we are out of time, so I should stop speaking now” or “I finish my speech here, and thank you very much for listening to me.” Or “Well, that’s all I wanted to say, thank you.” No matter how good a speech you have delivered, ending all of a sudden will make the audience feel that the speech was incomplete.

Give Something for FREE

Offer something for free. You may offer a Free Financial Health Checkup, FREE portfolio evaluation, 30-minute FREE consultation, etc., to motivate your audience to take some actions. You may also offer a FREE report or e-book to them in exchange for their contact details. Everyone loves the word FREE, and it is the biggest motivator to act.

Summarize What You Have Said

While concluding, give a brief summary of whatever you have talked about, along with the key takeaways. Don’t take too long summarizing the points; make it short and effective. Avoid giving any new information during the summary. I have also made this mistake a few times. While summarizing, even if you remember missing an important point, avoid discussing it, as your audience will get confused.

In a nutshell, presenting effectively is crucial to conducting your IAP, as it helps you establish yourself as an expert. To make your IAP effective, you must work seriously on three aspects: opening effectively, delivering the main content effectively, and closing effectively. And finally, the most important tip to successfully educate your clients through IAPs is to practice, practice, and practice.